Living in Chains

7.55 Sunday Morning: I am sitting outside an eccentric cafe on

Gloucester Road called "Cafe Forum" - it has the hippy-dippy décor of
1970, and none of it "retro".

Opposite me I can see, in order, left to right: KFC, Starbucks,
BurgerKing, Tesco Express, HSBC, a pub called the Stanhope Arms, Pret a
Manger, a Hardware shop with a19th majolica frontage, Alan D
Hairdressers, Black & Blue, a new sports shop called Bliss (so new the
signage hasn't arrived, and the name is spelt out in computer printed
initials), Prime Time Video, Nandos (in a site which only 12 months ago
was a restaurant called "Dino's", Coffee Republic...
In other word, 10 chains and 4 independents...

So - no lack of places to buy my coffee - but no surprises. Unless the
servers screw up I know exactly how my coffee, or sandwich, or burger or
bun will taste. Which I suppose is the appeal. Which I understand -
ordering in an unknown place, and getting a sad grey cup of dishwater,
and a curling sarnie, with marge and a limp sweaty square of "ham" like
a curate's handshake, or a squirt of aerosol creme on a scone microwaved
into sad submission, is a depressing experience.

No - chains offer us the chance to avoid bad surprises.

The trouble is - they also deprive us of all the good surprises.

When I get off a train after 4 hours, and walk out into street utterly
identical to the one I left behind: Pret, Accessorize, Nero, Carphone
Warehouse, Next, Starbucks, Sainsburys - I feel, just for a few seconds,
dizzy. Have I travelled at all? Why did I bother to pay 50 odd quid to
sway in a self contained tin box to stand here...

I miss the exotic surprises that once made travelling in the UK exciting
- because not so long ago, there were exotic treats in the UK: butchers
with barnsley chops, eye steaks, middle back bacon, pease pudding, white
pudding, scotch pies, beef and tomato sausages, ducks eggs, home made
butter in tubs; bakers with dense sweet custard tarts, bath buns,
bakewell tarts, bread cakes, bismarks, even tubs of fresh yeast;
greengrocers with queues forming as news spreads that cob nuts have
arrived, or the shallots, or the first pomegranates of the season.

These are not distant childhood memories; 5 years ago, in a little area
of London 10 minutes from Victoria I bought fresh e.g. veg at a
greengrocers, meat at a butchers, bread at a bakers, coffee and cheese
at a pre-war Italian deli, all cheap, all excellent, all independently
owned, all gone.

It's the same story in the West End. In 2004 I worked for a while in an office in Covent Garden. There was a greengrocer's in Drury Lane, and a wonderful butcher's shop in Endell Street. Gone. (Luckily the Neal's Yard Cheese shop is still going strong)

I miss them. I miss the fun of not knowing what I am going to eat
before I shop... I am tired of walking around a vast store on
autopilot, putting exactly the same things in my trolley every Sunday
afternoon.

I want some variety in my life again.

Which is why I am trying to live with out chain shops for two weeks, to
see a.) if it really is more expensive b.) if it really takes more time
c.) if I get any surprises - good or bad.